Step By Step Customer Churn Predictive Model using ML

Customer retention is the primary concern for all companies, regardless of the industry or business model, being big, medium or small companies. The competition is even higher within SaaS or other “subscription based” industries.

Preserving customers become more important where the cost of acquiring new customers (CAC) is high, such as technologies, telecom and finance industries.

To start with, we can define Customer Churn rate as the percentage of customers who cancel their subscriptions and decide not to use…